This is such an obvious post, but I thought I'd head it off at the pass. e.l.f have launched their eagerly awaited sustainably sourced Bamboo Brushes. It's natural to compare them to their main competitor and probably inspiration, ecoTOOLS. ecoTOOLS started life just like e.l.f in the US. It is sold mainly through large chemists and supermarkets such as Walmart. They have finally made their way over to Europe and can now be found mainly in Boots and Tesco.
As a side point, please let me apologise for the state of my e.l.f powder brush, I use it every day so in these photos it isn't clean! But it is normally a soft creamy white colour and when washed, returns to that colour.
The main difference is the price, as expected the e.l.f brush is slightly cheaper at £5.50 and the ecoTools brush is £8.99. The e.l.f Bamboo brush range has a static price of £5.50 a brush whereas the ecoTOOLS are priced differently depending on the brush, so some of the smaller brushes like the angled eyeliner ecoTOOLS brush may be cheaper by about 50p.
Both brands are also available in sets which offer significant value for money if you are interested in more than four brushes. The 5 piece ecoTOOLS is around £14.99 and the e.l.f set is £20.
I will say that having tried both sets, they are identical types of brushes however there is a difference in the e.l.f eye brush as it is basically a C brush which is dense and fluffy, whereas the ecoTOOLS is flat and so not as versatile. That's the main difference I can see.
The e.l.f brush is softer though.
The ecoTools brush head is slimmer and more tapered. The e.l.f Complexion brush head is fluffier and bigger.
The e.l.f brush is slightly longer and the brush head is bigger. They both weigh about the same.
It is refreshing to see that both are good quality brushes that have considered environmental impacts of their manufacture. Do you consider ecological sustainability when choosing whether a brush is good value?