A: Cooling with a eye patch is always a really good idea first thing in the morning as it brings the worst of it down. Aloe vera gel applied to the area as well will help. If you're in a rush in the morning so don't have the time (who does!?) then you need to take a look at your moisturiser. Sometimes we use eye creams and moisturisers which are too rich for our skin. They sit on the surface all night long and make the skin puffy. Avoid using a rich cream around the eyes at night or use a gel. If you are going to use an eye cream, it is best applied about two hours before you go to sleep, otherwise skip it and put some on in the morning.
A good brightening concealer will really lift the area, concentrate is at the edges of the bag, where is meets your "normal" skin. Avoid shimmery eye shadow whilst your eyes are puffy as that draws attention to it.
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