The rationale behind this Friendly Flick is that I feel that sales assistants should take note. Flamboyant and visually stunning make up may make you look amazing but to a customer it just looks intimidating. 99% of women (and that is a made up statistic but in my anecdotal evidence seems correct) don't want to look like a make up sales assistant. Customers want help with foundation/concealer colours and formulations and eye and lip colours that suit them, you know the ordinary make up that makes them feel human! It also has to be easy as the average person hasn't got the time and patience for something complicated requiring many brushes and tools!
I would thoroughly recommend Pixi (off Carnaby Street) and The Make Up Store as their assistants were friendly, helpful and not too made up. They looked like regular people with lovely make up!
Anyway, enough of my wisdom (read rant). Enjoy the friendly flick tutorial and let me know how you get on!