I find myself getting more and more annoyed with mascara adverts! Do you think that if a mascara was really great there would be a need to digitally post produce or shoot with lash inserts?
We know all advertising is false and created to make us buy products. There was a time that advertisements would whisper gently "Buy me, be beautiful and have all your dreams come true". Nowadays they positively snarl and spit "You'd better buy me now or else you'll never be worth anything".
Some examples from websites, TV adverts and magazines.