Coastal Scents sent me their new HD foundation called "Undercover" to review. Here's what they say about it on their website:
"A soft focus, flawless, natural finish is needed when under the scrutiny of a camera in HD. Our foundation applies with a light weight texture, a very small amount is needed to cover your skin."
30ml of product costs $16.95 + shipping that will vary depending on where you live and any import taxes that may be due.
Well who doesn't want flawless skin? I am always wary of products claiming this so I set about scrutinising it. I've been using it for over a week now and I have to report that it's good for the price, finish and ease of use. I went to Jessops to look at HD cameras and filmed some HD footage as well. My face did look flawless on camera so what can I say, they are right.
I've swatched the tones 6-14 on my arm. I didn't bother with the shades 1 -5 as they are very light.
(left to right) Shades 6 - 14 No blending
You can see that the numbering doesn't mean that the shades get darker. Don't forget they also react differently on your skin, so what is lighter on me may be darker on you. This is due to chemical oxidation of compounds within the foundation on your skin and with the air. That's why choosing a foundation on line is tricky but not impossible.
I am tone 10 and I apply it using either a duo fibre or complexion brush. Synthetic brushes are best as they don't suck up the product. This means that you use less. I can also use the shade 13 for contouring and shade 7 for highlighting. It comes in a pump dispenser that I like, hygienic and no mess. The bottle is clear plastic with brushed metal cap and stand, very reminiscent of Prescriptives I think.
I think the packaging is great but let down by the font! This isn't the parish newsletter or home-made jam where slightly odd and childish lettering add to the charm. Serious make up buyers expect sleek, clean and "expensive-looking" lettering.
I really didn't expect much from something claiming to be HD for such a reasonable price. But my experience with e.l.f Studio has taught me to not judge before trying something. I have found that it gives a good coverage with very little product, just one pump is enough for my face. I normally use an Airbrush to achieve a finish that would be perfect for HD and photography. This is pretty good, I would certainly repurchase.
Follow these tips to get the best from your foundation.
1. I always use a silicone based primer or a good moisturiser to make it last longer
2. Stipple and blend a first layer over the face and then touch up areas needing additional coverage (such as spots, darkness, uneven skin tone) using a smaller brush and blend with a damp sponge.
3. Set with either e.l.f's HD powder or a mineral foundation/pressed powder. I like to do this as they are finely milled and natural looking.
For swatches on caucasian skin tones, check out Sirvinya's blog as she has also swatched and reviewed the foundation.
Coastal Scents Foundation can be purchased and more information can be found on their website.