When Allesandro Volta proved that electricity could travel along wires over two hundred years ago, I don't think he could have imagined the world we now live in being dominated by electricity, telecommunications and computing.
I feel a bit like Volta when just over two years ago I started watching make up videos on YouTube and I can't believe where it has lead me.
So it got me thinking about what I have been doing and seeing recently. Gurus, myself included, promoting things for PR companies, how do I feel about that? Well I am quite picky about who I promote and why. Mainly because of my cruelty free only ethic but also that I don't want to be seen as a mere marketing channel to be used to reach an audience who don't respond to conventional marketing (TV and magazines). What I think of products and how I use them are personal and I put time and effort in to trying to make my reviews useful and honest.
I am genuinely pleased and flattered to be considered a spokesperson for the make up enthusiast and that on some level people care what I think of a product when considering whether to try it. But I don't like what I am seeing on Blogs and YouTube lately, people only writing blogs and making videos to get free stuff - why, if you want to be popular and appreciated it takes more than free stuff.
I pledge to you readers and viewers:
To be honest about where my cosmetic products come from, whether they have been given to me to try or whether I have bought them. I buy about 95% of what I review and try out.
I will always be honest about what I think of them but I will not slate something or cast aspersions on companies, I can only speak of my experiences. I welcome feedback on your thoughts on products that I have reviewed and whether they have worked for you.
When I do a giveaway, it will only be for products that I use myself and like to use. They may be given to me by PR agencies and companies but they way I see it is that if I like the product and got it for free, I want to give something to my viewers and readers so they can try it for free too.
A note to PR and cosmetics companies: expect to be grilled about being cruelty free and I expect to try products I select and not the latest product being promoted by everyone else! Do not think I will just give products a glowing review just because I got a product for free, which I could have bought myself, that novelty has worn off!